The only study that analyzes the activity of Spanish brands in social networks.
DDownload here the complete annual radiography elaborated by Gestazión, Metricool and Alkemy for IAB Spain, which analyzes this year the activity of 204 brands in social networks divided by sectors/categories.
This edition of the Observatory analyzes brand activity on Facebook, Instagram, YouTube, X (Twitter), Twitch, LinkedIn and, new this year, also on TikTok. According to this last year's data:
If you want to know all the data, do not hesitate to download this report of more than 200 pages, essential for marketing and communication managers, social media managers and any professional who needs it:
Measurement standards in RRSS valid for any social network.
Specific market data to compare social activity across brands and/or sectors.
Contrasted arguments that justify the marketing investment in RRSS.
Actionable conclusions to help improve brand strategies in social networks.